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KNDRD
INTEL
BRAND
LIBRARY
THE PROBLEM
While Intel is a global brand that is inherently inclusive, it has been a challenge for them to communicate that diversity within their inventory of brand images in a way that accurately reflects the communities they engage.
THE SOLUTION
We partnered with Intel agency partners to determine strategy around art direction, diverse talent, and overall shoot production. We captured content that expressed the human and emotionally resonant stories of Intel
THE IMPACT
From cultural consulting, to the locations and talent we selected, we were able to compose production that helped visually communicate the diverse and impactful world of Intel technology.
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