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KNDRD
MICROSOFT
BRAND
DIVERSITY
THE PROBLEM
Microsoft has historically made a significant impact through their technology, but as that impact has increased globally, they have experienced challenges telling authentic visual human stories in several of their international communities.
THE SOLUTION
We worked as an internal partner alongside Microsoft’s Brand design team to develop a storytelling framework to share community rooted stories that would communicate Microsoft’s impact locally and globally.
THE IMPACT
Microsoft was able to show how their human approach to creating technology has empowered communities both locally and internationally.
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